Melbourne Football Club chairman Glen Bartlett says it’s sad to see rival fans turn to violence at AFL games and has called for such behaviour to be stamped out.

Bartlett’s comments come after footage of Geelong and Melbourne fans brawling after the final siren on Saturday night emerged on social media, with the AFL community attracting plenty of criticism.

“It is unacceptable and it is not what your club stands for, what the AFL stands for,” he told 3AW radio on Monday.

“It is a sad thing to see and we want to stamp it out.

“It is about people being really responsible and if people are being too drunk to be there, security taking action.”

Saturday’s brawl was the latest of several incidents of fan unrest at AFL games this season, prompting Kardinia Park Stadium Trust chief executive Michael Brown to suggest harsh penalties for those involved.

Brown is considering revoking the memberships or even lifetime bans for the fans involved in Saturday’s scuffle, the Herald Sun reported.

The Cats are reviewing the incident to determine if any actions needs to be taken by the club.

“Football is an inclusive sport and every supporter that attends a game should be able to do so in a safe and enjoyable environment,” Geelong said in a statement after the game.

The incident has ignited debate over segregating rival supporters at games in a bid to reduce violence.

“We will look at all measures in full and if we find that separating sections of the crowd during games will make things safer then so be it,” Brown said.

However, Bartlett said opposing supporters sitting side by side was a great aspect of the game, and that it would be a “very sad day” if segregation occurred, his comments mirrored by former Melbourne skipper Garry Lyon.