Sydney, Australia – UFC, the world’s premier mixed martial arts organisation, today announced Neds as the Official Wagering Partner in Australia.

Neds, which is part of the Entain Group, one of the world’s largest sports-betting and gaming companies, is among the fatest growing wagering brands in Australia and is renowned for innovative products and thrilling promotions.

The partnership will see Neds receive Octagon branding and exclusive broadcast integration at select UFC events each year, starting with the highly anticipated UFC 264: POIRIER vs McGREGOR 3 on Sunday, July 11 and at all local events in region.

“Neds is the most progressive brand in Australian wagering and it makes great sense to partner with the UFC, which has proven itself to be the most progressive sporting organisation in the world,” said James Burnett, Chief Marketing Officer, Neds.

“The rising popularity of the UFC over the past decade has translated into incredible growth in the Australian wagering space, and we are confident that will only continue to scale in the coming years.

“We are all about taking things to the ‘Neds Level’ and this partnership will give Australian UFC punters an incredible opportunity to be involved in the action and take their fandom to the next level.”

The digital betting giant will also have the ability to create promotions for fans and Neds customers to win exclusive UFC experiences.

Neds will also have presence across UFC’s local social platforms, presenting new, event specific preview content, ensuring Australian punters are well informed.

“We’re thrilled to be partnering with such an exciting and innovative brand like Neds,” said Nick Smith, Vice President of Global Partnerships, UFC.

“Much like the UFC, Neds are young in their industry and have a focus of always putting fans at the centre of everything they do. If you look at the past 12 months of the UFC and what we have been able to deliver, this partnership is a great indicator of the continued strength and position that the UFC hold in Australia. We’re excited to engage fans like never before with Neds, in a market that is extremely important to our business.”

Last year, UFC® was the first major professional sports organization in the U.S. to come back in the COVID era with UFC® 249: FERGUSON VS. GAETHJE in May 2020. More recently, UFC® 261: USMAN vs. MASVIDAL this past April was the first, sold out, major sporting event with full capacity at an indoor arena in the United States since last year. Since the start of the pandemic, UFC has produced more than 50 events including those that look place on the infamous, UFC Fight Island in Abu Dhabi.

With another exciting events schedule underway for 2021, it is only fitting that UFC welcome Neds to the Octagon with the most favourable odds.