Central Coast Bears CEO Greg Florimo believes a partnership with Gold Coast could be the last roll of the dice for both clubs.

Florimo is currently investigating whether the Bears could buy out the NRL’s licence on the Gold Coast, which would see the franchise renamed after the old North Sydney moniker and some matches taken to the Central Coast.

And while that would see a team placed on Queensland’s holiday strip rebranded for a fourth time, he says the support it would bring may be the only way a club can survive in the region.

“It would be the Bears, the Gold Coast Bears,” he told Sky Sports Radio on Thursday.

“We think in terms of sustainability and for a club to be there in 10, 20, 50 years, the strength of the Bears’ brand is going to supply that sustainability.”

The Bears have taken a hit in recent years.

Since the failed Northern Eagles merger, the foundation club have been pushing for involvement through an expansion club on the Central Coast.

However that now seems unlikely, and North Sydney’s most capped player believes the Gold Coast may be their last hope.

“I don’t see too many other options presenting themselves,” he said.

“The energy and finance that we put into the Central Coast bid really didn’t come to fruition … so we’re going hard to the plate on this.”

Under the proposal, around two matches would be taken to the NSW Central Coast, while other clubs would still be encouraged to move some home matches there.

Florimo’s next step is to meet with the Titans board for the first time, while also discussing the viability of the idea with the NRL.