Triple M has belatedly apologised for the Caroline Wilson affair after the AFL expressed support for a boycott of the radio station by Richmond players.
The radio station says it will donate its on-field digital signage space from this weekend’s AFL games to anti-violence against women charity White Ribbon as it looks to make amends.
The apology and pledge came after a public outcry which has lasted all week in the wake of Eddie McGuire, James Brayshaw and Danny Frawley’s disparaging on-air remarks about Wilson.
“Triple M acknowledges the widespread public condemnation of comments made on Triple M Football last week,” a statement released on Wednesday read.
“The comments were inappropriate and unacceptable, disrespectful to Caroline Wilson and to women in general.
“The broadcast staff of all Triple M stations have been reminded that language of this nature is not acceptable and there is no context that makes it acceptable.
“We recognise that continued and further education is necessary to ensure that all staff understand what is acceptable and what won’t be tolerated.”
All staff will receive training from White Ribbon but the high-profile trio will not face disciplinary action over the controversial exchange that happened ahead of the Queen’s Birthday clash between Melbourne and Collingwood.
Richmond players will refuse to appear on Triple M this weekend in response to the affair – an action supported by AFL chief executive Gillon McLachlan.
“That’s their voice. This is what happens when you give the opportunity for issues like this to be talked about and for people to take positions,” McLachlan said before the apology was issued.
Tigers spearhead Jack Riewoldt announced the boycott on Tuesday night.
“The club is pretty strong in its stance and our club is a real leader for supporting women’s rights,” Riewoldt told AFL 360.
“The football club is not going to partake in anything with Triple M this week … and it may continue on.”
Riewoldt said the idea came from a couple of senior Richmond players.
Club president Peggy Neal had already criticised McGuire, Brayshaw and Frawley, saying the Tigers were dismayed about the comments.