Eddie McGuire has taken another swipe at AFL equalisation, calling it a myth and saying the only solution is an uncompromised draft.

McGuire was asked on Monday about the Western Bulldogs’ encouraging start and whether their form showed equalisation was working.

The ‘Pies boss is a strident opponent of concessions to non-Victorian clubs such as Sydney and Brisbane.

“Equalisation is the greatest myth of all time, as far as financial equalisation (goes),” McGuire said.

“There is only one way to equalise, to give everyone a chance, and that is to have an uncompromised draft and not to have any of these other elements on the side.

“The draft works – the best football we’ve ever had was when we finally washed out the benefits that Brisbane received in the late ’90s, and that took about 10 years.”

McGuire was talking at the announcement of a three-year deal for young forward Jamie Elliott.

The deal will take him through to the end of 2018.

Collingwood also unveiled a new sponsorship with LaTrobe Financial.

Elliott has become one of the most popular players with Collingwood fans, especially because of his big-marking prowess.

McGuire compared him to past ‘Pies stars Peter Daicos and Alan Didak.

“He takes mark of the year just about every week, which is fantastic,” McGuire said.

“He plays the game the way we all wish we used to play it – going for hangers, kicking goals, tackling hard.

“The supporters love it – you know what it was like – ‘kick it to Daics, get it to Didak, get it to Elliott’ and away you go.”

Elliott said there was never a chance he would leave Collingwood.

“I’ve said it all along – I don’t see myself playing for any other club,” said Elliott, who supported Brisbane before joining the club.

“Three years is plenty for me, to see how I go.

“It’s funny – before I got here, I didn’t really like it that much.

“But it grew on my pretty quickly and it’s basically my second family.”

It continues the good news for Collingwood, who are coming off big wins over fierce rivals Essendon and Carlton.

Before the start of the season, McGuire said Collingwood should aim as high as possible.

“(I said) there are opportunities and Collingwood needed to approach the year not as if we’re young players and looking to the future,” he said on Monday.

“Tomorrow doesn’t come in football, you have to make it happen.

“Collingwood is always in contention, so am I surprised? No. Am I delighted? Yes. Is there a long way to go? You’d better believe it.”