Former Collingwood AFL captain and media personality Lou Richards has died. He was aged 94.

Richards played 250 games for the Magpies from 1941-55 and captained the club to the 1953 premiership.

After retirement he forged a hugely successful media career on television and radio and in print.

He spent most of his TV career at Channel Seven, working on programs such as League Teams and World of Sport and as a successful match-day commentator.

Richards’ name was also synonymous with the Kiss of Death column in The Sun newspaper.

The 170cm rover was destined to play for Collingwood.

The nephew of club great Alby Pannam, he played with Collingwood Technical School before joining the Magpies in 1940.

He was runner-up in the club’s best and fairest award in 1947 and 1950 and was their leading goalkicker on two occasions.

Richards was one of the original inductees into the AFL Hall of Fame in 1996, but was disappointed at never being upgraded to official Legend status.