Corporate bookmaker Sportingbet is preparing for one of its busiest trading days of the year – and we’re not talking the Melbourne Cup!
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In terms of turnover and ticket numbers and horseracing aside, the Brownlow Medal has emerged as the biggest single sports event for Sportingbet outside of the AFL Grand Final.
“If you work on the trading floor you know not to ask for the day off, because it’s all hands on deck from first thing in the morning until the winner is announced,” Sportingbet’s Andrew Brown said.
“We’ve been taking bets on this year’s Brownlow Medal since late 2013, but around 50% of the total turnover is generated on the final day.”
“We expect to take more than 30,000 individual bets across our 75 Brownlow Medal markets on Monday alone and we’ll be betting on the winner live in the run right up until the final round of votes.”
Sportingbet expects Cats Captain Joel Selwood and Gary Ablett to fight out a photo finish, with Selwood the $2.75 favourite ahead of Ablett at $4.
On Saturday, a Sportingbet punter placed $50,000 on Selwood at odds of $1.15 to finish in the Top 5, while the biggest bet for Ablett to win is a massive $60,000 wager at odds of $2.05 placed way back on May 22.
“Our analysts have Ablett in front heading into the final round, only to be beaten by Selwood in a photo finish,” Brown said.
“But our punters have been backing plenty of others and the likes of Jordan Lewis or Dyson Heppell would be a terrible result for us after significant support for them at big odds.”
One punter will collect $93,000 if Lewis wins after placing $3,000 at odds of $31 with Sportingbet last month. Another Sportingbet punter had $1,000 @ $51 on Heppell in early August.
Please find below more betting information from Sportingbet.com.au for the 2014 Brownlow Medal, including current odds, opening odds and notable bets for the top 10 in Sportingbet’s market.
Sportingbet’s overall vote predictions also feature in a separate table below.
For more of Sportingbet’s Brownlow Medal markets visit https://www.sportingbet.com.au/australian-rules/futures
2014 Brownlow Medal Winner
Odds from Sportingbet.com.au
Current Sportingbet odds | Opening Sportingbet odds | Highest Sportingbet odds | Notable bets | |
Joel Selwood | $2.75 | $10 | $21 | $1,000 @ $11 – Jul 18$5,000 @ $5 – Apr 14 |
Gary Ablett | $4 | $7 | $7 | $60,000 @ $2.05 May 22 |
Robbie Gray | $6 | $251 | $251 | $100 @ $201 – May 7$125 @ $101 – Jul 11 |
Josh Kennedy | $10 | $31 | $67 | $520 @ $10 – Aug 18 |
Jordan Lewis | $11 | $201 | $201 | $3,000 @ $31 – Aug 20 |
Matt Priddis | $14 | $51 | $51 | $200 @ $51 – Apr 3 |
Dyson Heppell | $15 | $51 | $101 | $1000 @ $51 – Aug 5 |
Scott Pendlebury | $16 | $13 | $16 | $1000 @ $14 – Feb 16 |
Lance Franklin | $16 | $51 | $81 | $1000 @ $12 – Aug 27 |
Trent Cotchin | $34 | $15 | $34 | $1000 @ $18 – Jul 12$500 @ $34 – Sep 1 |
2014 Brownlow Medal estimated votes
Votes according to Sportingbet’s AFL analysts. Odds from Sportingbet.com.au
Player | 2014 overalltotal votes | Odds |
Joel Selwood [GEE] | 25 | $2.75 |
Nathan Fyfe [FRE] | 24.5 | Ineligible |
Gary Ablett [GC] | 24.5 | $4 |
Josh Kennedy [SYD] | 21 | $10 |
Matthew Priddis [WCE] | 20 | $14 |
Scott Pendlebury [COL] | 19.5 | $16 |
Steve Johnson [GEE] | 19 | Ineligible |
Lance Franklin [SYD] | 19 | $16 |
Robbie Gray [PTA] | 19 | $6 |
Trent Cotchin [RIC] | 18 | $34 |
Rory Sloane [ADE] | 17.5 | $81 |
Jordan Lewis [HAW] | 16.5 | $11 |
Dayne Beams [COL] | 16 | $51 |
Brent Harvey [NTH] | 16 | Ineligible |
Nathan Jones [MEL] | 15.5 | $251 |
Dyson Heppell [ESS] | 15 | $15 |
Travis Boak [PTA] | 15 | $41 |
Luke Parker [SYD] | 15 | $51 |
Tom Rockliff [BRI] | 14.5 | Ineligible |
Aaron Sandilands [FRE] | 14 | $81 |
Patrick Dangerfield [ADE] | 13.5 | $81 |
Brett Deledio [RIC] | 13.5 | Ineligible |
Note: Sportingbet’s analysts award half votes when they can’t split certain player performances, a system that has proven to balance out over the course of the season and provide a more accurate prediction of a player’s final vote numbers.