Newly-minted Melbourne coach Simon Goodwin says it’s time for the Demons to build upon the AFL respect they clawed back under predecessor Paul Roos.

Goodwin was on Wednesday officially unveiled as the Demons’ new senior coach after a two-year apprenticeship as an assistant under Roos.

“We are on a long journey and we do have a long way to go … (but) whether it’s this year or whether it’s the years to come, we’ll see a significant jump in this football club very shortly,” Goodwin said.