Star Fremantle midfielder Nat Fyfe admits the ongoing talk about his Brownlow medal chances has become a distracting side plot to the club’s premiership quest.

Fyfe is the hottest of favourites to win this year’s Brownlow following his stunning start to the AFL season.

His chances of winning the prodigious award hung in the balance after he was reported for tripping in last week’s win over the Bulldogs, but he remains eligible after escaping with a fine.

Fremantle (7-0) are favourites to win this year’s premiership after moving two wins clear on top of the table.

Fyfe believes more talk should be focused on the team’s hot form rather than his own individual performances.

“It’s somewhat of a distracting side plot to the fact that we’re 7-0 and going really well as a footy club,” Fyfe said.

“So personally I don’t read into it too much.

“I’d be lying if I didn’t acknowledge that there is some noise there, and it is disappointing sometimes that it takes away from what we’re achieving as a group.”

Fyfe will notch his 100-game milestone in Saturday night’s clash with North Melbourne at Domain Stadium.

Debate is raging as to which one of Fyfe, Chris Judd, Joel Selwood, or Gary Ablett have produced the best 100-game starts to their AFL careers.

Judd, Selwood, and Ablett all have premierships to their name, and Fyfe would love to join the group, especially after playing in Fremantle’s grand final loss in 2013.

“Falling short as a team in 2013 still stings,” Fyfe said.

“There is a lot I want to achieve individually and more importantly as a collective with this footy club, so I am excited about what the next 100 looks like.”

Fyfe was a draft bargain with pick No.20 in the 2009 national draft.

His teammate Anthony Morabito was taken with pick No.4 in the same draft.

But while Fyfe appears destined for a career littered with individual honours, Morabito may never play for the Dockers again.

Morabito, who has already undergone three knee reconstructions, is currently sidelined indefinitely because of more knee issues.

“I constantly think about Anthony,” Fyfe said.

“Our pathways have obviously gone in different directions.

“It just shows how fickle the industry is and all footy followers really feel for Anthony.

“He’s a really close friend of mine and we still use each other a lot as sounding blocks, obviously with footy and life and what goes on.”